Branding
February 2025
Objectives
An emblem is a graphical mark, stamp, or emblem utilized to promote and encourage broad awareness and acceptance. It may present as a metaphorical or imaginative figure or include the term it represents, as illustrated in a logotype.
Approach and process
Impact
4.7 x ROI
on research investment through risk mitigation
Enhancing the global understanding of childhood cancer.
Leadership & Strategic Value
Cross-functional alignment
Bridged gaps between scientists, tech and legal compliance through iterative feedback loops.
Risk mitigation
Proactively resolved conflicts (e.g., data granularity vs. anonymity) via stakeholder workshops.
Outcome-driven design
Delivered a tool that met institutional mandates while empowering researchers.
Scalable design
Built modular workflows to adapt to evolving research needs (e.g., new cancer subtypes, more filters etc.).
MY ROLE
Architecture
facilitation
Strategy
end-to-end Design
the team behind
