Transforming Gov innovation with journey map ops
2020
Supporting a Zip Co. as they prepared to expand their service offering into new international markets.
Objectives
Enable Government agencies to easier and more efficiently identify areas for improvement and innovation
Approach and process
Seizing the opportunity: driving strategic innovation long term
→ Single source of truth for people’s pain points, jobs to be done, and OKRs
→ Tangible artefact for assumptions, story-telling, and influencing
Impact
👉 Long-Term Strategic Planning
👉 Building bridges between organisational silos
👉 Value-driven map to identify high impact areas
MY ROLE
Lead Product Designer (consultant)
Strategy
end-to-end Design
the team behind
