Impact

Say hi 👋

Impact

Me in a nutshel

Say hi 👋

Branding

public health

February 2025

Something goes here

💡

Within each gov agency there are multiple streams, initiative and features being work on by numerous teams and squads. There’s no single source of truth that can help the organisation monitor the impact of the features being released or stop opportunities

💡

Objectives

An emblem is a graphical mark, stamp, or emblem utilized to promote and encourage broad awareness and acceptance. It may present as a metaphorical or imaginative figure or include the term it represents, as illustrated in a logotype.

⚠️

Missing the ability to identify opportunities that originate outside the constraints of our product

⚠️

Missing the ability to identify opportunities that originate outside the constraints of our product

⚠️

Missing the ability to identify opportunities that originate outside the constraints of our product

⚠️

Blueprint = too high level Customer Journey Map = too detailed, focused on a single flow

⚠️

Blueprint = too high level Customer Journey Map = too detailed, focused on a single flow

⚠️

Blueprint = too high level Customer Journey Map = too detailed, focused on a single flow

Approach and process

MY ROLE

Architecture

design ops intelligence

design ops

ops intelligence

30%

Strategy

35%

solution Design

30%

Tools

🧠 Brain power
💡 Problem solving
🌻 Innovation

⛅️ Future-casting
🌏 Systems thinking

🧠 Brain power
💡 Problem solving
🌻 Innovation

⛅️ Future-casting
🌏 Systems thinking

the team behind

Holistic vie of a customer

holistic view of impact the projects we work on have on the whole…how it ties all together

see dependancies and access past research to drive insights and innovation

FIND THE
SLUDGE!

identify improvements that we've missed (due to them originating outside our view)

single source of truth about customer and employees pain-points, JTBD and KPI

build bridges between organisational silos

understand how we fit into the wider ecosystem

Life as we know it

Iteratively we designed customised and globally unique solution, centralising cancer genomic data to increase accuracy of findings

👉

Four levels of in-depth exploration and two parallel internal vs public experience mapping

👉

Four levels of in-depth exploration and two parallel internal vs public experience mapping

👉

Four levels of in-depth exploration and two parallel internal vs public experience mapping

Holistic vie of a customer

holistic view of impact the projects we work on have on the whole…how it ties all together

see dependancies and access past research to drive insights and innovation

FIND THE
SLUDGE!

identify improvements that we've missed (due to them originating outside our view)

single source of truth about customer and employees pain-points, JTBD and KPI

build bridges between organisational silos

understand how we fit into the wider ecosystem

Looking into the future

Identifying trends and opportunities for innovation, making recommendations for processes optimisation

Impact

future proof

Future proof ops designed to serve the public ecosystem

9-12 %

forecasted innovation increase

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Bonus

Other “not-so-secret” things I worked on during my time at Service NSW

👉 NSW Digital ID beta

👉 Seniors Card

👉 POC for verifiable credential (securely sharing credential like First Aid Certification, Working with Children Check etc.)

Deep Research
Business design
Behavioural design
Product Design
Strategy
Leadership

Objectives

approach & process

approach

Impact