Branding
zip.co
zip.co
February 2025
Supporting Zip Co. as they prepared to expand their service offering into new international markets.
💡
Zip is a prominent provider of "Buy Now Pay Later" solutions in Australia and overseas. Their mission is to provide fair and seamless solutions that simplify how people pay. In 2020 Zip Co. were looking at expanding into new markets after acquired multiple buy now, pay later companies with operations in different countries.
💡
Zip is a prominent provider of "Buy Now Pay Later" solutions in Australia and overseas. Their mission is to provide fair and seamless solutions that simplify how people pay. In 2020 Zip Co. were looking at expanding into new markets after acquired multiple buy now, pay later companies with operations in different countries.
💡
Zip is a prominent provider of "Buy Now Pay Later" solutions in Australia and overseas. Their mission is to provide fair and seamless solutions that simplify how people pay. In 2020 Zip Co. were looking at expanding into new markets after acquired multiple buy now, pay later companies with operations in different countries.
Objectives
An emblem is a graphical mark, stamp, or emblem utilized to promote and encourage broad awareness and acceptance. It may present as a metaphorical or imaginative figure or include the term it represents, as illustrated in a logotype.
Approach and process
Impact
3 x
new market
launches
2 x
pitches for
FAANG orgs
I worked with Stef for over a year as she supported Zip New Markets in various partnership and launch efforts.
Stef's ability to dig into the why, country regulations, and provide design insights off the back of her research were a great asset. She helped us identify areas that we need to stop and re-think how we present this to customers, how we break down flows to support best in class design. She also is extremely quick in making changes, which proved to be quite valuable in a constantly changing start up environment.
Kristin Perchal
Director of Product, New Markets @Zip
I worked with Stef for over a year as she supported Zip New Markets in various partnership and launch efforts.
Stef's ability to dig into the why, country regulations, and provide design insights off the back of her research were a great asset. She helped us identify areas that we need to stop and re-think how we present this to customers, how we break down flows to support best in class design. She also is extremely quick in making changes, which proved to be quite valuable in a constantly changing start up environment.
Kristin Perchal
Director of Product, New Markets @Zip
I worked with Stef for over a year as she supported Zip New Markets in various partnership and launch efforts.
Stef's ability to dig into the why, country regulations, and provide design insights off the back of her research were a great asset. She helped us identify areas that we need to stop and re-think how we present this to customers, how we break down flows to support best in class design. She also is extremely quick in making changes, which proved to be quite valuable in a constantly changing start up environment.
Kristin Perchal
Director of Product, New Markets @Zip
MY ROLE
Architecture
insights intelligence
research
30%
30%
Strategy
30%
30%
end-to-end Design
40%
40%
Tools
🧠 Brain power
💡 Problem solving
🌻 Creative alchemy
🤸♀️ Curios proactiveness
🤝 Collaborative leadership
🧠 Brain power
💡 Problem solving
🌻 Creative alchemy
🤸♀️ Curios proactiveness
🤝 Collaborative leadership
the team behind
Let's create
impact together
autotelic by design
Stefi Peykova
autotelic
designer and researcher
enhancing your impact,
every step of the way.
Deep Research
Business design
Behavioural design
Product Design
Strategy
Leadership
ⓒ all rights reserved by Stefi Peykova 2024
Let's create
impact together
autotelic by design
Stefi Peykova
autotelic
designer and researcher
enhancing your impact,
every step of the way.
Deep Research
Business design
Behavioural design
Product Design
Strategy
Leadership
ⓒ all rights reserved by Stefi Peykova 2024
Let's create
impact together
autotelic by design
Stefi Peykova
autotelic
designer and researcher
enhancing your impact,
every step of the way.
Deep Research
Business design
Behavioural design
Product Design
Strategy
Leadership
ⓒ all rights reserved by Stefi Peykova 2024
Let's create
impact together
autotelic by design
Stefi Peykova
autotelic
designer and researcher
enhancing your impact,
every step of the way.
Deep Research
Business design
Behavioural design
Product Design
Strategy
Leadership
ⓒ all rights reserved by Stefi Peykova 2024
Let's create
impact together
autotelic by design
Stefi Peykova
autotelic
designer and researcher
enhancing your impact,
every step of the way.
Deep Research
Business design
Behavioural design
Product Design
Strategy
Leadership
ⓒ all rights reserved by Stefi Peykova 2024