Impact

Me in a nutshel

Say hi 👋

Impact

Me in a nutshel

Say hi 👋

Transforming Gov innovation with journey map ops

zip.co

zip.co

April 2025

Supporting Zip Co. as they prepared to expand their service offering into new international markets.

💡

Zip is a prominent provider of "Buy Now Pay Later" solutions in Australia and overseas. Their mission is to provide fair and seamless solutions that simplify how people pay. In 2020 Zip Co. were looking at expanding into new markets after acquired multiple buy now, pay later companies with operations in different countries.

💡

Zip is a prominent provider of "Buy Now Pay Later" solutions in Australia and overseas. Their mission is to provide fair and seamless solutions that simplify how people pay. In 2020 Zip Co. were looking at expanding into new markets after acquired multiple buy now, pay later companies with operations in different countries.

💡

Zip is a prominent provider of "Buy Now Pay Later" solutions in Australia and overseas. Their mission is to provide fair and seamless solutions that simplify how people pay. In 2020 Zip Co. were looking at expanding into new markets after acquired multiple buy now, pay later companies with operations in different countries.

Objectives

Enable Government agencies to easier and more efficiently identify areas for improvement and innovation

Approach and process

Seizing the opportunity: driving strategic innovation long term

→ Single source of truth for people’s pain points, jobs to be done, and OKRs

→ Tangible artefact for assumptions, story-telling, and influencing

Impact

3 x

new market

launches

2 x

pitches for
FAANG orgs

👉 Long-Term Strategic Planning

👉 Building bridges between organisational silos

👉 Value-driven map to identify high impact areas

I worked with Stef for over a year as she supported Zip New Markets in various partnership and launch efforts.

Stef's ability to dig into the why, country regulations, and provide design insights off the back of her research were a great asset. She helped us identify areas that we need to stop and re-think how we present this to customers, how we break down flows to support best in class design. She also is extremely quick in making changes, which proved to be quite valuable in a constantly changing start up environment.

Kristin Perchal

Director of Product, New Markets @Zip

I worked with Stef for over a year as she supported Zip New Markets in various partnership and launch efforts.

Stef's ability to dig into the why, country regulations, and provide design insights off the back of her research were a great asset. She helped us identify areas that we need to stop and re-think how we present this to customers, how we break down flows to support best in class design. She also is extremely quick in making changes, which proved to be quite valuable in a constantly changing start up environment.

Kristin Perchal

Director of Product, New Markets @Zip

I worked with Stef for over a year as she supported Zip New Markets in various partnership and launch efforts.

Stef's ability to dig into the why, country regulations, and provide design insights off the back of her research were a great asset. She helped us identify areas that we need to stop and re-think how we present this to customers, how we break down flows to support best in class design. She also is extremely quick in making changes, which proved to be quite valuable in a constantly changing start up environment.

Kristin Perchal

Director of Product, New Markets @Zip

MY ROLE

Service

insights intelligence

research

30%

30%

Strategy

30%

30%

end-to-end Design

40%

40%

Tools

🧠 Brain power
💡 Problem solving
🌻 Creative alchemy

🤸‍♀️ Curios proactiveness

🤝 Collaborative leadership

🧠 Brain power
💡 Problem solving
🌻 Creative alchemy

🤸‍♀️ Curios proactiveness

🤝 Collaborative leadership

the team behind

Let's create

impact together

autotelic by design

Stefi Peykova

autotelic

designer and researcher

enhancing your impact,

every step of the way.

Deep Research
Business design
Behavioural design
Product Design
Strategy
Leadership

ⓒ all rights reserved by Stefi Peykova 2024

Let's create

impact together

autotelic by design

Stefi Peykova

autotelic

designer and researcher

enhancing your impact,

every step of the way.

Deep Research
Business design
Behavioural design
Product Design
Strategy
Leadership

ⓒ all rights reserved by Stefi Peykova 2024

Let's create

impact together

autotelic by design

Stefi Peykova

autotelic

designer and researcher

enhancing your impact,

every step of the way.

Deep Research
Business design
Behavioural design
Product Design
Strategy
Leadership

ⓒ all rights reserved by Stefi Peykova 2024

Let's create

impact together

autotelic by design

Stefi Peykova

autotelic

designer and researcher

enhancing your impact,

every step of the way.

Deep Research
Business design
Behavioural design
Product Design
Strategy
Leadership

ⓒ all rights reserved by Stefi Peykova 2024

Let's create

impact together

autotelic by design

Stefi Peykova

autotelic

designer and researcher

enhancing your impact,

every step of the way.

Deep Research
Business design
Behavioural design
Product Design
Strategy
Leadership

ⓒ all rights reserved by Stefi Peykova 2024

Objectives

approach & process

approach

Impact