Impact

Me in a nutshel

Democratising genomic data access

public health

public health

2024

Something goes here

💡

Within each gov agency there are multiple streams, initiative and features being work on by numerous teams and squads. There’s no single source of truth that can help the organisation monitor the impact of the features being released or stop opportunities

💡

Within each gov agency there are multiple streams, initiative and features being work on by numerous teams and squads. There’s no single source of truth that can help the organisation monitor the impact of the features being released or stop opportunities

💡

Within each gov agency there are multiple streams, initiative and features being work on by numerous teams and squads. There’s no single source of truth that can help the organisation monitor the impact of the features being released or stop opportunities

Objectives

Childhood cancer is complex and unique, requiring dedicated research approaches. ZERO's mission is to understand why children develop cancer and how best to treat it, ensuring every child gets their chance at a cancer-free life. The biggest challenge for democratising ZERO's genomic data was the fragmented access by clinicians and scientists.

We partnered with Beacon (GA4GH Beacon v2) to tackle the challenge. Our main objectives were to:

→ empower researchers with real-time access to complex genomic/clinical data from the ZERO program.

→ prioritise ethical compliance by embedding legal/consent workflows into the user journey.

→ facilitate actionable insights through transparent exploration of cohort-level data.

⚠️

Missing the ability to identify opportunities that originate outside the constraints of our product

⚠️

Missing the ability to identify opportunities that originate outside the constraints of our product

⚠️

Missing the ability to identify opportunities that originate outside the constraints of our product

⚠️

Blueprint = too high level  Customer Journey Map = too detailed, focused on a single flow

⚠️

Blueprint = too high level  Customer Journey Map = too detailed, focused on a single flow

⚠️

Blueprint = too high level  Customer Journey Map = too detailed, focused on a single flow

Approach and process

Guided by problem-space exploration, I focused on:

→ understanding stakeholders’ underlying needs, constraints, and decision-making processes.

→ aligning technical, clinical, and ethical requirements through iterative collaboration.

The driving principles during the project:

  1. Ethics-Driven Design: Prioritized patient privacy and legal compliance as non-negotiable pillars.

  2. Collaborative Problem-Solving: Bridged gaps between researchers, clinicians, data scientists, and legal teams through iterative feedback loops.

  3. Modular Flexibility: Designed adaptable workflows to accommodate evolving research needs (e.g., urgent clinical requests).

To kick-off the end-to end design process i started with Problem Framing & Mental Model Mapping

  • Stakeholder Workshops: Collaborated with clinicians, researchers, legal teams, and developers to map pain points:

    • Researchers struggled to navigate fragmented data silos and slow approval workflows.

    • Legal teams emphasized compliance risks (e.g., patient consent, data anonymity).

  • Mental Models: Defined user decision-making patterns (e.g., "How do researchers prioritize data requests?") to guide feature prioritization.

2. Co-Design with Constraints

  • Dynamic Filtering & Querying:

    • Designed a unified interface allowing cohort-level exploration by cancer type, mutation, or demographics.

    • Prioritized clarity over complexity—e.g., hover-to-view genomic annotations for non-technical users.

  • Secure Authentication:

    • Integrated CILogon (supporting 5,000+ identity providers) to streamline access while maintaining audit trails.

3. Iterative, Compliance-First Prototyping

  • Low-Fidelity Testing:

    • Prototyped core workflows (data query → request → approval) and tested with researchers to identify friction points.

  • Ethical Guardrails:

    • Embedded consent reminders and restricted access tiers (public vs. authenticated users).

    • Automated urgent clinical requests to bypass monthly DAC cycles, ensuring compliance without delays.

Balanced data granularity (e.g., genomic variants) with anonymity safeguards to protect patient identities.

Intuitive User Experience

  • Data Navigation & Filtering: Implemented dynamic filters allowing real-time queries of 4,117 biosamples38 diseases, and 1,019 individual cancer profiles without requiring specialized technical training.

  • Bespoke Interface: Tailored the UI to meet various skill levels—from veteran researchers looking to run specific genomic queries, to clinicians exploring broader diagnostic trends.

Lightweight Technical Infrastructure

  • Agile Collaboration: Partnered with the engineering team to iterate quickly on user feedback and continuously refine the interface.

MY ROLE

Product Design Lead

design ops intelligence

design ops

ops intelligence

30%

30%

Strategy

35%

35%

solution Design

30%

30%

Tools

🧠 Brain power
💡 Problem solving
🌻 Innovation

⛅️ Future-casting
🌏 Systems thinking

🧠 Brain power
💡 Problem solving
🌻 Innovation

⛅️ Future-casting
🌏 Systems thinking

the team behind

Holistic vie of a customer

Holistic vie of a customer

holistic view of impact the projects we work on have on the whole…how it ties all together

holistic view of impact the projects we work on have on the whole…how it ties all together

see dependancies and access past research to drive insights and innovation

see dependancies and access past research to drive insights and innovation

FIND THE
SLUDGE!

FIND THE
SLUDGE!

identify improvements that we've missed (due to them originating outside our view)

identify improvements that we've missed (due to them originating outside our view)

single source of truth about customer and employees pain-points, JTBD and KPI

single source of truth about customer and employees pain-points, JTBD and KPI

build bridges between organisational silos

build bridges between organisational silos

understand how we fit into the wider ecosystem

understand how we fit into the wider ecosystem

Life as we know it

Iteratively we designed customised and globally unique solution, centralising cancer genomic data to increase accuracy of findings

👉

Four levels of in-depth exploration and two parallel internal vs public experience mapping

👉

Four levels of in-depth exploration and two parallel internal vs public experience mapping

👉

Four levels of in-depth exploration and two parallel internal vs public experience mapping

Holistic vie of a customer

Holistic vie of a customer

holistic view of impact the projects we work on have on the whole…how it ties all together

holistic view of impact the projects we work on have on the whole…how it ties all together

see dependancies and access past research to drive insights and innovation

see dependancies and access past research to drive insights and innovation

FIND THE
SLUDGE!

FIND THE
SLUDGE!

identify improvements that we've missed (due to them originating outside our view)

identify improvements that we've missed (due to them originating outside our view)

single source of truth about customer and employees pain-points, JTBD and KPI

single source of truth about customer and employees pain-points, JTBD and KPI

build bridges between organisational silos

build bridges between organisational silos

understand how we fit into the wider ecosystem

understand how we fit into the wider ecosystem

Looking into the future

Identifying trends and opportunities for innovation, making recommendations for processes optimisation

Impact

With over 1,019 participants from the ZERO2 clinical trial, covering all children with cancer in Australia and New Zealand, researchers can now view, filter, and query this rich dataset in real time, removing long-standing technical barriers and enhancing the global understanding of childhood cancer.

future proof

future proof

future proof

Future proof ops designed to serve the public ecosystem

Future proof ops designed to serve the public ecosystem

9-12 %

forecasted innovation increase

  • bonus

  • bonus

  • bonus

  • bonus

  • bonus

  • bonus

  • bonus

  • bonus

Bonus

Other “not-so-secret” things I worked on during my time at Service NSW

👉 NSW Digital ID beta

👉 Seniors Card

👉 POC for verifiable credential (securely sharing credential like First Aid Certification, Working with Children Check etc.)

Victor Dominello, former New South Wales Minister for Digital and Customer Service (2019-2023), NSW , Australia

Let's create

impact together

autotelic by design

Stefi Peykova

autotelic

designer and researcher

enhancing your impact,

every step of the way.

  • Deep Research

  • Business design

  • Behavioural design

  • Product Design

  • Strategy

  • Leadership

ⓒ all rights reserved by Stefi Peykova 2024

Let's create

impact together

autotelic by design

Stefi Peykova

autotelic

designer and researcher

enhancing your impact,

every step of the way.

  • Deep Research

  • Business design

  • Behavioural design

  • Product Design

  • Strategy

  • Leadership

ⓒ all rights reserved by Stefi Peykova 2024

Let's create

impact together

autotelic by design

Stefi Peykova

autotelic

designer and researcher

enhancing your impact,

every step of the way.

  • Deep Research

  • Business design

  • Behavioural design

  • Product Design

  • Strategy

  • Leadership

ⓒ all rights reserved by Stefi Peykova 2024

Let's create

impact together

autotelic by design

Stefi Peykova

autotelic

designer and researcher

enhancing your impact,

every step of the way.

  • Deep Research

  • Business design

  • Behavioural design

  • Product Design

  • Strategy

  • Leadership

ⓒ all rights reserved by Stefi Peykova 2024

Let's create

impact together

autotelic by design

Stefi Peykova

autotelic

designer and researcher

enhancing your impact,

every step of the way.

  • Deep Research

  • Business design

  • Behavioural design

  • Product Design

  • Strategy

  • Leadership

ⓒ all rights reserved by Stefi Peykova 2024