Building portfolio website
DESIGN
👾
If you can't prove your work's value, you'll always be seen as a cost ...
not a strategic partner!
@DesignWaves
6 min read
Jan 12, 2025
If you can’t measure impact, can you really prove value?
Designers, we are problem-solvers at heart.
But in a world obsessed with ROI and speed, good design alone isn’t enough. And problem-solving doesn't cut it, if we're solving the wrong problem. The harsh truth? If we can’t measure our impact, we can’t prove our value.
We’ve seen brilliant designers struggle to articulate their worth because often we're tracking the wrong metrics, whether because someone on top decided "they know better", an opportunity to influence failed through the cracks, or even maybe we were never taught how to play at the business level.
Often typical metrics set in the team tend to focus on outputs (“we shipped 10 features!”) or vanity metrics (“our app has 1M downloads!”) while the real value - outcomes - goes unmeasured.
Many individuals think launching a digital platform for the first time is a complex and time consuming process, spanned over weeks or perhaps months. Web design progresses fast, yet there are certain key trends one can take note of. It appears that almost everyone has developed a web site nowadays. The internet is becoming busier and busier by the day as new sites emerge.
Gaining visibility in this saturation is increasingly challenging. Just because a web trend is currently in vogue doesn’t imply it’s the ideal fit for your site’s conception. If your budget allows for a web designer, they can create a site which is at the forefront of design trends.
Just because a web trend is currently in vogue doesn’t imply it’s the ideal fit for your site’s conception.
Today, a range of tools and applications exist to aid in constructing, designing, and launching your website with minimal effort. A number of these resources are available free of charge, even for sophisticated structured websites.