Feb 20, 2025
Sandwiches and lemon juice
FOOD
If you can’t measure impact, can you really prove value?
Designers, we are problem-solvers at heart.
But in a world obsessed with ROI and speed, good design alone isn’t enough. And problem-solving doesn't cut it, if we're solving the wrong problem. The harsh truth? If we can’t measure our impact, we can’t prove our value.
We’ve seen brilliant designers struggle to articulate their worth because often we're tracking the wrong metrics, whether because someone on top decided "they know better", an opportunity to influence failed through the cracks, or even maybe we were never taught how to play at the business level.
Often typical metrics set in the team tend to focus on outputs (“we shipped 10 features!”) or vanity metrics (“our app has 1M downloads!”) while the real value - outcomes - goes unmeasured.
1. Why do most of us, measure the wrong things?
Why do we get stuck tracking vanity metrics?
Vanity metrics (likes, page views, downloads) feel like progress. They’re instant dopamine hits for teams and stakeholders.
Often managers reward “speed” and “outputs” over outcomes. Outcome metrics (e.g., “How did our design reduce carbon emissions?”) require deeper work: research, iteration, and tough conversations... and we already know selling research can be an interesting battlefield in certain environments.
So most teams default to metrics that are easy to measure, and not necessarily meaningful. For example:
"Time spent on X.”
“Number of features shipped.”
“Number of wireframes created” (you see those in case studies a lot)
“Website traffic increase by X%"
But these metrics don’t answer critical questions:
Did the wireframes solve a real user problem?
Did increased traffic lead to higher conversions or customer loyalty?
Are we amplifying bias or reducing it?
When designing are we including the margins or only the majority?
Are we creating solutions that harm or heal?
Simply tracking it is not enough if we don't link it back to mitigating business risks, optimising the ROI, and bringing insights about business opportunities.
The cost we pay, when we shy away from meaningful metrics and speaking up?
Designers are seen as “pixel-pushers,” not strategic partners.
Ethical, inclusive, or sustainable initiatives get deprioritised.
Innovation stalls because teams can’t prove what works, rather work on a whim.
Design teams are forced to prioritise speed over responsibility.
Value becomes buzzword, not a measurable outcome.
Long-term trust and impact erode.
2. How to align metrics to values and beyond - to ethics, inclusion, sustainability?
So how do we align values, or how do we even begin to measure in a meaningful way the impact of ethics, inclusion, and sustainability on ROI? Let's break it down.
Ethics: measuring fairness and accountability
Example: An AI-powered hiring tool.
❌ Vanity Metric: “Number of companies using the tool.”
✅ Ethical Metric: “Reduction in gender/racial bias in hiring recommendations.”
How to Measure It:
Audit algorithms for bias using tools like IBM's AI Fairness 360.
Track user trust scores via surveys (e.g., “Do you trust this tool to make fair decisions?”).
Actionable Framework:
Step 1: Identify ethical risks in your design (e.g., bias, privacy, transparency).
Step 2: Define metrics that mitigate those risks (e.g., “% reduction in biased outcomes”).
Step 3: Report results transparently to stakeholders.
Inclusion: measuring accessibility and representation
Inclusivity isn’t one-size-fits-all. Start by asking:
Who are we excluding? (e.g., marginalised users, underrepresented employees, diverse stakeholders).
What barriers are we removing? (e.g., accessibility, cultural bias, systemic inequities).
What does success look like? (e.g., equitable access, belonging, empowerment).
For a digital product, inclusivity might mean ensuring accessibility for users with disabilities. For a team, it might mean creating a culture where everyone feels heard and valued.
Example: A healthcare app.
❌ Vanity Metric: “Number of app downloads.”
✅ Inclusive Metric: “Percentage of users with disabilities who complete key workflows.”
How to Measure It:
Conduct accessibility audits (if you have a budget for tools there are plenty out there with some being WAVE, UserWay, etc.)
Track diversity in user testing panels (e.g., “% of testers from underrepresented groups”).
Focus on outcomes that reflect empowerment, belonging, and systemic change.
Actionable Framework:
Step 1: Map archetypes to include marginalised groups.
Step 2: Define success around equitable access, empowerment, and removing of systemic barriers.
Step 3: Iterate based on feedback from diverse users. Tailor metrics to your context. Inclusivity looks different for products, teams, and communities.
Sustainability: measuring environmental and social impact
First, let's get that out of the way! Sustainability isn’t just physical!
Digital products account for 3.7% of global CO2 emissions (source: The Shift Project). Designers can drive impact through data optimisation, renewable energy alignment, and efficient user experiences.
Digital products (apps, SaaS platforms, AI tools) rely on energy-intensive infrastructure. Design decisions, like reducing data transfers, or streamlining user flows - can directly lower energy use.
Actionable Framework:
Identify the environmental/social “cost” of your design. Audit energy footprint: Use tools like Website Carbon Calculator to estimate your digital product’s emissions.
Set a Baseline: Track metrics like: Energy consumption per user session; Data transfer size (smaller payloads = less energy).
Redesign for Efficiency: Compress images/videos without sacrificing quality; Simplify user flows to reduce server requests.
Example:
A fintech app reduced its homepage load time from 5s to 1.5s by optimising code and media. This cut energy use by 18% per session – a metric they now track quarterly.
pro tip:
2. How to align metrics to values and beyond - to ethics, inclusion, sustainability?
So how do we align values, or how do we even begin to measure in a meaningful way the impact of ethics, inclusion, and sustainability on ROI? Let's break it down.
Ethics: measuring fairness and accountability
Example: An AI-powered hiring tool.
❌ Vanity Metric: “Number of companies using the tool.”
✅ Ethical Metric: “Reduction in gender/racial bias in hiring recommendations.”
How to Measure It:
Audit algorithms for bias using tools like IBM's AI Fairness 360.
Track user trust scores via surveys (e.g., “Do you trust this tool to make fair decisions?”).
Actionable Framework:
Step 1: Identify ethical risks in your design (e.g., bias, privacy, transparency).
Step 2: Define metrics that mitigate those risks (e.g., “% reduction in biased outcomes”).
Step 3: Report results transparently to stakeholders.
Inclusion: measuring accessibility and representation
Inclusivity isn’t one-size-fits-all. Start by asking:
Who are we excluding? (e.g., marginalized users, underrepresented employees, diverse stakeholders).
What barriers are we removing? (e.g., accessibility, cultural bias, systemic inequities).
What does success look like? (e.g., equitable access, belonging, empowerment).
For a digital product, inclusivity might mean ensuring accessibility for users with disabilities. For a team, it might mean creating a culture where everyone feels heard and valued.
Example: A healthcare app.
❌ Vanity Metric: “Number of app downloads.”
✅ Inclusive Metric: “Percentage of users with disabilities who complete key workflows.”
How to Measure It:
Conduct accessibility audits (if you have a budget for tools there are plenty out there with some being WAVE, UserWay, etc.)
Track diversity in user testing panels (e.g., “% of testers from underrepresented groups”).
Focus on outcomes that reflect empowerment, belonging, and systemic change.
Actionable Framework:
Step 1: Map archetypes to include marginalised groups.
Step 2: Define success around equitable access, empowerment, and removing of systemic barriers.
Step 3: Iterate based on feedback from diverse users. Tailor metrics to your context. Inclusivity looks different for products, teams, and communities.
Sustainability: measuring environmental and social impact
First, let's get that out of the way! Sustainability isn’t just physical!
Digital products account for 3.7% of global CO2 emissions (source: The Shift Project). Designers can drive impact through data optimisation, renewable energy alignment, and efficient user experiences.
Digital products (apps, SaaS platforms, AI tools) rely on energy-intensive infrastructure. Design decisions, like reducing data transfers, or streamlining user flows - can directly lower energy use.
Actionable Framework:
Identify the environmental/social “cost” of your design. Audit energy footprint: Use tools like Website Carbon Calculator to estimate your digital product’s emissions.
Set a Baseline: Track metrics like: Energy consumption per user session; Data transfer size (smaller payloads = less energy).
Redesign for Efficiency: Compress images/videos without sacrificing quality; Simplify user flows to reduce server requests.
Example:
A fintech app reduced its homepage load time from 5s to 1.5s by optimizing code and media. This cut energy use by 18% per session – a metric they now track quarterly.
💡pro tip: measure outcomes, not outputs
Outcomes are the measurable changes your design creates in the world. They answer: “So what?”
Examples of outcome-driven metrics
3. A step-by-step framework to measure the impact that matters.
1️⃣ Start with the “Why”
What problem are you solving? (e.g., “Designers lack influence in boardrooms.”). Define the problem, then tie it to a business or societal outcome.
Define success as a measurable outcome (e.g., “Increase designers’ stakeholder engagement by 30%”).
Tool: Use the “5 Whys” technique to dig deeper:
Why does this problem exist?
Why does that matter?
Repeat until you uncover the root cause.
2️⃣ Choose metrics that align with values
Your metrics should reflect what your organisation (or project) truly cares about.
For example, let's check out how Patagonia has aligned metrics to value
Value: Environmental stewardship.
Metric: “Percentage of products made from recycled materials.”
Outcome: 68% of Patagonia’s 2022 line used recycled materials, reducing virgin plastic waste by 12M pounds.
Actionable Exercise:
List your core values (e.g., ethics, inclusion, innovation).
For each value, define 1-2 measurable outcomes.
Start Small: Track one outcome metric for your next project.
3️⃣ Iterate relentlessly
Metrics aren’t set in stone. As your projects evolve, so should your measurement strategy.
For example, if your “AI Experimentations” shows teams are 2x faster at prototyping but ethics aren’t tracked, you’re only half-right.
💡pro tip: schedule quarterly “metric audits” to ensure alignment with wider business goals and strategy.
And to wrap it up, we'll leave you with that:
"If you can’t prove your work’s value, you’ll always be seen as a cost ... not a strategic partner! Business is for designers what a tree is for the birds ... the foundation that lets creativity soar"
2. How to align metrics to values and beyond - to ethics, inclusion, sustainability?
So how do we align values, or how do we even begin to measure in a meaningful way the impact of ethics, inclusion, and sustainability on ROI? Let's break it down.
Ethics: measuring fairness and accountability
Example: An AI-powered hiring tool.
❌ Vanity Metric: “Number of companies using the tool.”
✅ Ethical Metric: “Reduction in gender/racial bias in hiring recommendations.”
How to Measure It:
Audit algorithms for bias using tools like IBM's AI Fairness 360.
Track user trust scores via surveys (e.g., “Do you trust this tool to make fair decisions?”).
Actionable Framework:
Step 1: Identify ethical risks in your design (e.g., bias, privacy, transparency).
Step 2: Define metrics that mitigate those risks (e.g., “% reduction in biased outcomes”).
Step 3: Report results transparently to stakeholders.
Inclusion: measuring accessibility and representation
Inclusivity isn’t one-size-fits-all. Start by asking:
Who are we excluding? (e.g., marginalized users, underrepresented employees, diverse stakeholders).
What barriers are we removing? (e.g., accessibility, cultural bias, systemic inequities).
What does success look like? (e.g., equitable access, belonging, empowerment).
For a digital product, inclusivity might mean ensuring accessibility for users with disabilities. For a team, it might mean creating a culture where everyone feels heard and valued.
Example: A healthcare app.
❌ Vanity Metric: “Number of app downloads.”
✅ Inclusive Metric: “Percentage of users with disabilities who complete key workflows.”
How to Measure It:
Conduct accessibility audits (if you have a budget for tools there are plenty out there with some being WAVE, UserWay, etc.)
Track diversity in user testing panels (e.g., “% of testers from underrepresented groups”).
Focus on outcomes that reflect empowerment, belonging, and systemic change.
Actionable Framework:
Step 1: Map archetypes to include marginalised groups.
Step 2: Define success around equitable access, empowerment, and removing of systemic barriers.
Step 3: Iterate based on feedback from diverse users. Tailor metrics to your context. Inclusivity looks different for products, teams, and communities.
Sustainability: measuring environmental and social impact
First, let's get that out of the way! Sustainability isn’t just physical!
Digital products account for 3.7% of global CO2 emissions (source: The Shift Project). Designers can drive impact through data optimisation, renewable energy alignment, and efficient user experiences.
Digital products (apps, SaaS platforms, AI tools) rely on energy-intensive infrastructure. Design decisions, like reducing data transfers, or streamlining user flows - can directly lower energy use.
Actionable Framework:
Identify the environmental/social “cost” of your design. Audit energy footprint: Use tools like Website Carbon Calculator to estimate your digital product’s emissions.
Set a Baseline: Track metrics like: Energy consumption per user session; Data transfer size (smaller payloads = less energy).
Redesign for Efficiency: Compress images/videos without sacrificing quality; Simplify user flows to reduce server requests.
Example:
A fintech app reduced its homepage load time from 5s to 1.5s by optimizing code and media. This cut energy use by 18% per session – a metric they now track quarterly.
💡pro tip: measure outcomes, not outputs
Outcomes are the measurable changes your design creates in the world. They answer: “So what?”
Examples of outcome-driven metrics
3. A step-by-step framework to measure the impact that matters.
1️⃣ Start with the “Why”
What problem are you solving? (e.g., “Designers lack influence in boardrooms.”). Define the problem, then tie it to a business or societal outcome.
Define success as a measurable outcome (e.g., “Increase designers’ stakeholder engagement by 30%”).
Tool: Use the “5 Whys” technique to dig deeper:
Why does this problem exist?
Why does that matter?
Repeat until you uncover the root cause.
2️⃣ Choose metrics that align with values
Your metrics should reflect what your organisation (or project) truly cares about.
For example, let's check out how Patagonia has aligned metrics to value
Value: Environmental stewardship.
Metric: “Percentage of products made from recycled materials.”
Outcome: 68% of Patagonia’s 2022 line used recycled materials, reducing virgin plastic waste by 12M pounds.
Actionable Exercise:
List your core values (e.g., ethics, inclusion, innovation).
For each value, define 1-2 measurable outcomes.
Start Small: Track one outcome metric for your next project.
3️⃣ Iterate relentlessly
Metrics aren’t set in stone. As your projects evolve, so should your measurement strategy.
For example, if your “AI Experimentations” shows teams are 2x faster at prototyping but ethics aren’t tracked, you’re only half-right.
💡pro tip: schedule quarterly “metric audits” to ensure alignment with wider business goals and strategy.
And to wrap it up, we'll leave you with that:
"If you can’t prove your work’s value, you’ll always be seen as a cost ... not a strategic partner! Business is for designers what a tree is for the birds ... the foundation that lets creativity soar"
💡
Measure outcomes, not outputs
💡
Measure outcomes, not outputs
💡
Measure outcomes, not outputs
Outcomes are the measurable changes your design creates in the world. They answer: “So what?”
2. How to align metrics to values and beyond - to ethics, inclusion, sustainability?
So how do we align values, or how do we even begin to measure in a meaningful way the impact of ethics, inclusion, and sustainability on ROI? Let's break it down.
Ethics: measuring fairness and accountability
Example: An AI-powered hiring tool.
❌ Vanity Metric: “Number of companies using the tool.”
✅ Ethical Metric: “Reduction in gender/racial bias in hiring recommendations.”
How to Measure It:
Audit algorithms for bias using tools like IBM's AI Fairness 360.
Track user trust scores via surveys (e.g., “Do you trust this tool to make fair decisions?”).
Actionable Framework:
Step 1: Identify ethical risks in your design (e.g., bias, privacy, transparency).
Step 2: Define metrics that mitigate those risks (e.g., “% reduction in biased outcomes”).
Step 3: Report results transparently to stakeholders.
Inclusion: measuring accessibility and representation
Inclusivity isn’t one-size-fits-all. Start by asking:
Who are we excluding? (e.g., marginalized users, underrepresented employees, diverse stakeholders).
What barriers are we removing? (e.g., accessibility, cultural bias, systemic inequities).
What does success look like? (e.g., equitable access, belonging, empowerment).
For a digital product, inclusivity might mean ensuring accessibility for users with disabilities. For a team, it might mean creating a culture where everyone feels heard and valued.
Example: A healthcare app.
❌ Vanity Metric: “Number of app downloads.”
✅ Inclusive Metric: “Percentage of users with disabilities who complete key workflows.”
How to Measure It:
Conduct accessibility audits (if you have a budget for tools there are plenty out there with some being WAVE, UserWay, etc.)
Track diversity in user testing panels (e.g., “% of testers from underrepresented groups”).
Focus on outcomes that reflect empowerment, belonging, and systemic change.
Actionable Framework:
Step 1: Map archetypes to include marginalised groups.
Step 2: Define success around equitable access, empowerment, and removing of systemic barriers.
Step 3: Iterate based on feedback from diverse users. Tailor metrics to your context. Inclusivity looks different for products, teams, and communities.
Sustainability: measuring environmental and social impact
First, let's get that out of the way! Sustainability isn’t just physical!
Digital products account for 3.7% of global CO2 emissions (source: The Shift Project). Designers can drive impact through data optimisation, renewable energy alignment, and efficient user experiences.
Digital products (apps, SaaS platforms, AI tools) rely on energy-intensive infrastructure. Design decisions, like reducing data transfers, or streamlining user flows - can directly lower energy use.
Actionable Framework:
Identify the environmental/social “cost” of your design. Audit energy footprint: Use tools like Website Carbon Calculator to estimate your digital product’s emissions.
Set a Baseline: Track metrics like: Energy consumption per user session; Data transfer size (smaller payloads = less energy).
Redesign for Efficiency: Compress images/videos without sacrificing quality; Simplify user flows to reduce server requests.
Example:
A fintech app reduced its homepage load time from 5s to 1.5s by optimizing code and media. This cut energy use by 18% per session – a metric they now track quarterly.
💡pro tip: measure outcomes, not outputs
Outcomes are the measurable changes your design creates in the world. They answer: “So what?”
Examples of outcome-driven metrics
3. A step-by-step framework to measure the impact that matters.
1️⃣ Start with the “Why”
What problem are you solving? (e.g., “Designers lack influence in boardrooms.”). Define the problem, then tie it to a business or societal outcome.
Define success as a measurable outcome (e.g., “Increase designers’ stakeholder engagement by 30%”).
Tool: Use the “5 Whys” technique to dig deeper:
Why does this problem exist?
Why does that matter?
Repeat until you uncover the root cause.
2️⃣ Choose metrics that align with values
Your metrics should reflect what your organisation (or project) truly cares about.
For example, let's check out how Patagonia has aligned metrics to value
Value: Environmental stewardship.
Metric: “Percentage of products made from recycled materials.”
Outcome: 68% of Patagonia’s 2022 line used recycled materials, reducing virgin plastic waste by 12M pounds.
Actionable Exercise:
List your core values (e.g., ethics, inclusion, innovation).
For each value, define 1-2 measurable outcomes.
Start Small: Track one outcome metric for your next project.
3️⃣ Iterate relentlessly
Metrics aren’t set in stone. As your projects evolve, so should your measurement strategy.
For example, if your “AI Experimentations” shows teams are 2x faster at prototyping but ethics aren’t tracked, you’re only half-right.
💡pro tip: schedule quarterly “metric audits” to ensure alignment with wider business goals and strategy.
And to wrap it up, we'll leave you with that:
"If you can’t prove your work’s value, you’ll always be seen as a cost ... not a strategic partner! Business is for designers what a tree is for the birds ... the foundation that lets creativity soar"
2. How to align metrics to values and beyond - to ethics, inclusion, sustainability?
So how do we align values, or how do we even begin to measure in a meaningful way the impact of ethics, inclusion, and sustainability on ROI? Let's break it down.
Ethics: measuring fairness and accountability
Example: An AI-powered hiring tool.
❌ Vanity Metric: “Number of companies using the tool.”
✅ Ethical Metric: “Reduction in gender/racial bias in hiring recommendations.”
How to Measure It:
Audit algorithms for bias using tools like IBM's AI Fairness 360.
Track user trust scores via surveys (e.g., “Do you trust this tool to make fair decisions?”).
Actionable Framework:
Step 1: Identify ethical risks in your design (e.g., bias, privacy, transparency).
Step 2: Define metrics that mitigate those risks (e.g., “% reduction in biased outcomes”).
Step 3: Report results transparently to stakeholders.
Inclusion: measuring accessibility and representation
Inclusivity isn’t one-size-fits-all. Start by asking:
Who are we excluding? (e.g., marginalized users, underrepresented employees, diverse stakeholders).
What barriers are we removing? (e.g., accessibility, cultural bias, systemic inequities).
What does success look like? (e.g., equitable access, belonging, empowerment).
For a digital product, inclusivity might mean ensuring accessibility for users with disabilities. For a team, it might mean creating a culture where everyone feels heard and valued.
Example: A healthcare app.
❌ Vanity Metric: “Number of app downloads.”
✅ Inclusive Metric: “Percentage of users with disabilities who complete key workflows.”
How to Measure It:
Conduct accessibility audits (if you have a budget for tools there are plenty out there with some being WAVE, UserWay, etc.)
Track diversity in user testing panels (e.g., “% of testers from underrepresented groups”).
Focus on outcomes that reflect empowerment, belonging, and systemic change.
Actionable Framework:
Step 1: Map archetypes to include marginalised groups.
Step 2: Define success around equitable access, empowerment, and removing of systemic barriers.
Step 3: Iterate based on feedback from diverse users. Tailor metrics to your context. Inclusivity looks different for products, teams, and communities.
Sustainability: measuring environmental and social impact
First, let's get that out of the way! Sustainability isn’t just physical!
Digital products account for 3.7% of global CO2 emissions (source: The Shift Project). Designers can drive impact through data optimisation, renewable energy alignment, and efficient user experiences.
Digital products (apps, SaaS platforms, AI tools) rely on energy-intensive infrastructure. Design decisions, like reducing data transfers, or streamlining user flows - can directly lower energy use.
Actionable Framework:
Identify the environmental/social “cost” of your design. Audit energy footprint: Use tools like Website Carbon Calculator to estimate your digital product’s emissions.
Set a Baseline: Track metrics like: Energy consumption per user session; Data transfer size (smaller payloads = less energy).
Redesign for Efficiency: Compress images/videos without sacrificing quality; Simplify user flows to reduce server requests.
Example:
A fintech app reduced its homepage load time from 5s to 1.5s by optimizing code and media. This cut energy use by 18% per session – a metric they now track quarterly.
💡pro tip: measure outcomes, not outputs
Outcomes are the measurable changes your design creates in the world. They answer: “So what?”
Examples of outcome-driven metrics
3. A step-by-step framework to measure the impact that matters.
1️⃣ Start with the “Why”
What problem are you solving? (e.g., “Designers lack influence in boardrooms.”). Define the problem, then tie it to a business or societal outcome.
Define success as a measurable outcome (e.g., “Increase designers’ stakeholder engagement by 30%”).
Tool: Use the “5 Whys” technique to dig deeper:
Why does this problem exist?
Why does that matter?
Repeat until you uncover the root cause.
2️⃣ Choose metrics that align with values
Your metrics should reflect what your organisation (or project) truly cares about.
For example, let's check out how Patagonia has aligned metrics to value
Value: Environmental stewardship.
Metric: “Percentage of products made from recycled materials.”
Outcome: 68% of Patagonia’s 2022 line used recycled materials, reducing virgin plastic waste by 12M pounds.
Actionable Exercise:
List your core values (e.g., ethics, inclusion, innovation).
For each value, define 1-2 measurable outcomes.
Start Small: Track one outcome metric for your next project.
3️⃣ Iterate relentlessly
Metrics aren’t set in stone. As your projects evolve, so should your measurement strategy.
For example, if your “AI Experimentations” shows teams are 2x faster at prototyping but ethics aren’t tracked, you’re only half-right.
💡pro tip: schedule quarterly “metric audits” to ensure alignment with wider business goals and strategy.
And to wrap it up, we'll leave you with that:
"If you can’t prove your work’s value, you’ll always be seen as a cost ... not a strategic partner! Business is for designers what a tree is for the birds ... the foundation that lets creativity soar"
3. A step-by-step framework to measure the impact that matters.
① Start with the “Why”
What problem are you solving? (e.g., “Designers lack influence in boardrooms.”). Define the problem, then tie it to a business or societal outcome.
Define success as a measurable outcome (e.g., “Increase designers’ stakeholder engagement by 30%”).
Tool: Use the “5 Whys” technique to dig deeper:
Why does this problem exist?
Why does that matter?
Repeat until you uncover the root cause.
② Choose metrics that align with values
Your metrics should reflect what your organisation (or project) truly cares about.
For example, let's check out how Patagonia has aligned metrics to value.
value
Environmental stewardship
value
Environmental stewardship
value
Environmental stewardship
metric
% of products made from recycled materials.
metric
% of products made from recycled materials.
metric
% of products made from recycled materials.
outcome - 68%
of Patagonia’s 2022 line used recycled materials, reducing virgin plastic waste by 12M pounds.
outcome - 68%
of Patagonia’s 2022 line used recycled materials, reducing virgin plastic waste by 12M pounds.
outcome - 68%
of Patagonia’s 2022 line used recycled materials, reducing virgin plastic waste by 12M pounds.
Actionable Exercise:
List your core values (e.g., ethics, inclusion, innovation).
For each value, define 1-2 measurable outcomes.
Start Small: Track one outcome metric for your next project.
③ Iterate relentlessly
Metrics aren’t set in stone. As your projects evolve, so should your measurement strategy.
For example, if your “AI Experimentations” shows teams are 2x faster at prototyping but ethics aren’t tracked, you’re only half-right.
Pro tip:
💡
schedule quarterly “metric audits” to ensure alignment with wider business goals and strategy.
💡
schedule quarterly “metric audits” to ensure alignment with wider business goals and strategy.
💡
schedule quarterly “metric audits” to ensure alignment with wider business goals and strategy.
And to wrap it up, we'll leave you with that:
"If you can’t prove your work’s value, you’ll always be seen as a cost ... not a strategic partner! Business is for designers what a tree is for the birds ... the foundation that lets creativity soar"
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